Dec 20, 2019 social media has limitless potential, whether youre using it to promote your latest book, build a dedicated fan base, or strengthen ties with your audience. Essentially we are using the giveaway as a hook in order to promote your work over the month the giveaway lasts, and get you huge exposure. As a new pr pro, one of the many roles you may play on your team is to manage the social media accounts for various clients. Feb 14, 20 likeable social media in todays world social media drives everything. Social media tools discussed in this book were current at the time of printing. Marcus ho, the author, is not only a good friend, hes also a passionate social media practitioner. The book is heavily facebookoriented, although most of the other networks are at least mentioned in the appendix. List of books and articles about social media online. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. You can have a rocksolid business strategy, unlimited resources, and the most talented people on staff.
Progress might have been all right once, but its gone too far. Mar 12, 2017 his groundbreaking bestseller likeable social media changed the way businesses interact with their customers on a daily basis. However, to gain maximum response, you need to understand that social media and content marketing go hand in hand. Start your book share your story with a photo book from presto. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly.
This book is an easy read and the examples provided about how businesses have grown their social media presence kept me engaged. The reason it was mandatory was that we wanted all employees to understand social media but weve found other ways to do that. Tomorrow is the first blank page of a 365 page book. Instagram, facebook, and zenfolio photo book printing print out your favorite photos from your social media accounts. Noor aldeen and john allen hendricks, provides a comprehensive and scholarly analysis of social media. Feb 20, 2020 learned a lot about paid media, also great on resume for social.
Seth godin is a favorite author of mine, especially when the book deals with ideas and thinking on social media and creative marketing. Nov 09, 2016 if we were to look at paula hawkins, author of the girl on the train, i cant tell at this point whether goodreads or other social media fueled her success, or whether it was just the book that caused her book to skyrocket toward financial success with social media helping along the way. Booklamp is a baby in the social booksharing worldthe service launched to the public on august 16. Integrate social media into the entire customer experience 171. Actually, the problem was that i kept putting the book down, in order to take notes and try out new stuff. An easier way to build credibility, generate buzz, and increase revenue. The book focuses on the amount of data that we receive each day via social media, and the time we spend reading and responding to it. So youre an author without a social media presence. With davids bestselling likeable social media, readers learn how to successfully tap into the power of social media and word of mouth marketing. Likeable is a social first digital marketing agency located in the heart of new york city.
Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Learn how to create great content to engage with customers and build relationships, including tips for blogs, videos and visuals. And, once you understand the function of each social media platform, youll be able to navigate them with ease and start creating a buzz for your business in no time. Within the past ten years, social media such as twitter, facebook, myspace, youtube, flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Social media examiner has published this ebook that is considered a mustread on any social media book list. Jan 29, 20 3 epiphanies about social media marketing for books in guest contributors, resources by guest contributor january 29, 20 when it comes to book marketing, social media is a honeytrap, never quite delivering on its promises. Her social media work has earned her numerous industry awards, accolades, and. Social media ebook free ebook for entrepreneurs bdc.
In the world of facebook, twitter, and beyond, that recommendation can travel farther and faster than ever before. Finding and engaging customers on twitter, facebook, linkedin, and other social networks by shannon belew amacom, 2014. Then we launch the giveaway and promote it on your social media and ours, as well as reaching out to book groups and bloggers. In fact, a usually fast reader, i took quite a long time to finish the art of social media. Full of stats and numbers, it might take some focus. Likeable social media book summary norwich business school. Jul 06, 2015 marcus ho, the author, is not only a good friend, hes also a passionate social media practitioner. Here, youll find a stepbystep guide to creating the entertainment aka content that will keep the party bumping. But it will teach you a great deal about the true nature and benefits of social media, especially where sites dedicated to networking are concerned. I tend to follow social media marketing online so many examples were repeats for me. Learn the insandouts of perfecting your social media strategy to take your business to the next level. Apr 16, 2015 what i like best about the book is that each chapter ends with actionable steps that businesses can implement to engage customers and create awareness for their brands and products.
Ten of the top social media books for your enjoyment small. But only one thing is guaranteed in todays hyperconnected society. Likeable social media in todays world social media drives everything. The fastest way to contact me for more free business advice is on facebook. Inside david provides clear instructions on how to engage with customers on facebook, twitter and many of the other top social networks inorder to build and expand brand awareness.
Promoting likeable social media, the type that creates online debate, and social conversation, that gains likes and shares. Social media has limitless potential, whether youre using it to promote your latest book, build a dedicated fan base, or strengthen ties with your audience. Instead of viewing audience members as passive consumers of content, spreadable media suggests that the audience plays an active role in the distribution and meaning of your content. Whether youre a general reader or a serious social business strategist, expect to be motivated by its relevance, simplicity and brilliant style. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. If youre been on social media for a while, this book may help you develop a more effective strategy. Likeable social media agency digital marketing firm. A friends recommendation is more powerful than any advertisement. Likeable social media by dave kerpen overdrive rakuten. We begin by creating or fixing up if you have social media profiles on facebook, twitter, linkedin and, of course, goodreads. As a long time social media user i found much of the content to be common sense, but appreciated some of the anecdotes from the author. Likeable social media goodreads meet your next favorite book.
I truly believe people who stay there longer than a year do love likeable but it takes a certain type of person to buy into it. If youre new to social media, likeable social media is a good introduction. Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Its how you use social media that can support book sales. And, once you understand the function of each social media platform, youll be able to navigate them with ease.
We set up the giveaway and you can offer a few copies say 5 or as many as you like 10 or more. I first read it over six months ago, but its a great, simple guide to social media promotion for people fairly new to it, with plenty of handy tips for oldtimers too. A profile of social media use by fortune 500 and inc. Consistently deliver excitement, surprise, and delight 207. Designed as a reader for upperlevel undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. The top 10 best social media marketing books of 20. The definitive guide to social media marketing ebook. With an understanding that parents vary from no social media experience digital dinosaurs to daily users, the authors dive into the ways kids use the platforms differently than adults do.
The book consists of 249 pages arranged in 18 chapters. A swift read, this book is a great primer to principles and practices for young people posting online. This might make some marketing managers uncomfortable, but the authors lay out strong evidence that. Through the use of this book, you will learn about the available resources that enable you to filter out the most important content from the least important, and how to make a bigger impact from your own online presence in a far more productive way. If you want to learn about social media, you wont go wrong with this easy to read, practical book, likeable social media by dave kerpen. Likeable social media helps you harness the power of wordof. Likeable social media dave kerpen soundview summary. Sep 28, 2011 the book consists of 249 pages arranged in 18 chapters. If you have a website and a selfhosted blog, how will people learn about it. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. The secret to successful wordofmouth marketing on the social web is easy. Leads you through the steps on how to establish your presence on the major social media sites.
Oct 08, 20 one social media book ive been going back to again and again recently is michael hyatts platform. It is lavishly illustrated with fascinating stories of social media successes and failures. Identify ways in which social media can foster and endanger group communication. Everyday low prices and free delivery on eligible orders. Social media is embedded in the daily lives of teens, so its safe to say it will continue to play a prominent role in the plots of young adult novels. We run the giveaway as an inclusive social media campaign. May 06, 2011 if youre new to social media, likeable social media is a good introduction. Identify safeguards which groups can adopt when communicating via social media. What i like best about the book is that each chapter ends with actionable steps that businesses can implement to engage customers and create awareness for their brands and products.
Admit when you screw up, and then leverage your mistakes 197. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. His book made the new york times bestseller list, and hes since published a second book. By shama kabani jan 1, 20 this is an easy to read, easy to implement book about how to use social media to drive attention to your brand and conversions to customers. Likeable is a socialfirst digital marketing agency located in the heart of new york city. Ten of the top social media books for your enjoyment. To be entertained, to learn new things, and to stimulate thinking. Whether youre a general reader or a serious social business strategist, expect to be motivated by its relevance, simplicity and brilliant style in this book, youll learn. The book is a refreshing birdseye view of how to make content that connects with your audience. Likeable social media book summary norwich business. Fiction is a great way for teens to explore the issues they are grappling with in real life, including the way. As a new pr pro, one of the many roles you may play on your team is to. Group communication and social media 2012 book archive.
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